Mirror, mirror, on the road…
Always surprisingly different: smart presents an electric two-seater in a glitzy ‚disco-ball‘ look in Berlin. This smart fortwo electric drive is completely covered in reflective glass tiles from the roof to the hub caps and the windows also feature a mirror finish. The one-off model was conceived by the experimental artist formation ‚Apparatjik‘ to be used in a film titled ‚Pixel City‘, realized for their current installation at Neue Nationalgalerie in Berlin. The project is brought to a climax by two very unusual live performances on the 26th and 27th of March.
Smart is the official main sponsor in this project by Apparatjik, consisting of world-famous musicians Magne Furuholmen of a-ha, Guy Berryman of Coldplay, Jonas Bjerre of Mew and sought-after music producer Martin Terefe. Their „Apparatjik Light Space Modular“ features not only concerts but also an interactive installation which collects data to be turned into
a piece of music. The deriving song will be performed by the prestigious Deutsches Kammerorchester and accompanied by a spectacular image show titled ‚Apparat TV‘. The projections will be streamed out of a six metre tall cube into the city through the museum’s glass walls. Inside that cube is where Apparatjik will be performing live on 26 and 27 March. Tickets can be purchased over 01805/88 00 15, via www.apparatjik.com or on the night.
During their stay in Berlin Apparatjik members Magne Furuholmen and Martin Terefe took the opportunity to discover the German capital in the Discoball smart. Impressions of their trip are documented in a smart filmlet which can be seen over the smart Youtube channel www.youtube.com/smart and until 27 March also in the display window of the Mercedes-Benz sales headquarter for Germany at Potsdamer Straße 7, 10785 Berlin and in the window facade of Soho House, Torstraße 1, 10119 Berlin.
Here even the Discoball smart will be displayed alongside the installation entitled „ElectriCITY – there, but not there“.